Archive for April, 2009

With Great Respect to Randall Stephenson and AT&T

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Posted in Where we stand by Mike Kister on April 21st, 2009

Wow.  I just saw the new AT&T commercial (Investing in America) for the first time last night.  If you haven’t seen it, you can watch it here:

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Skycasters Assists Marketing Students through AdWords

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Posted in Where we stand by Mike Kister on April 9th, 2009

Skycasters is helping the Bowling Green State University marketing class team (FalcoLytics) learn online marketing (read our press release).
A BGSU grad myself, and a member of their Marketing Advisory Council since 1997, I’m inviting the three BGSU team leads to post their strategies, powerpoints, and exams (findings & analyses) to this blog entry.
That way you (interested in premier broadband satellite Internet, or just interested) can see the progress we’re making in training the next workforce to help this Nation get back in fiscal shape.
The campaign schedule:
4/7 - 4/14 kickoff, and planning
4/14 FalcoLytics proposal teleconference
4/17 & 4/20 48 hr test on AdWords concepts
4/23 FalcoLytics Pitch
4/23-29 Campaign
5/4 Exam (final campaign overview and analytics analysis due)
Watch this space!
4/13 - Pre-campaign strategy documents posted
4/14 - Feedback given to teams, targets focused
4/15 - All landing page outlines received
4/16 - All landing page outlines posted
4/17 - Let the testing begin!
4/23 - Team presentations made, final budgets assigned
5/4  - Results presented and posted (see attached in comments)