Skycasters Assists Marketing Students through AdWords

29 Comments

Posted in Where we stand by Mike Kister on April 9th, 2009

Skycasters is helping the Bowling Green State University marketing class team (FalcoLytics) learn online marketing (read our press release).
A BGSU grad myself, and a member of their Marketing Advisory Council since 1997, I’m inviting the three BGSU team leads to post their strategies, powerpoints, and exams (findings & analyses) to this blog entry.
That way you (interested in premier broadband satellite Internet, or just interested) can see the progress we’re making in training the next workforce to help this Nation get back in fiscal shape.
The campaign schedule:
4/7 - 4/14 kickoff, and planning
4/14 FalcoLytics proposal teleconference
4/17 & 4/20 48 hr test on AdWords concepts
4/23 FalcoLytics Pitch
4/23-29 Campaign
5/4 Exam (final campaign overview and analytics analysis due)
Watch this space!
4/13 - Pre-campaign strategy documents posted
4/14 - Feedback given to teams, targets focused
4/15 - All landing page outlines received
4/16 - All landing page outlines posted
4/17 - Let the testing begin!
4/23 - Team presentations made, final budgets assigned
5/4  - Results presented and posted (see attached in comments)

09>08: Our current “Economic Crisis” is largely a state of mind, and we can overcome it by working together.

3 Comments

Posted in Where we stand by Mike Kister on March 17th, 2009

It doesn’t matter if you voted for Obama or not. That is in the past. He is our leader now, and as citizens we owe him our support. I am not suggesting blind, lemming-like following, free of criticism or healthy debate. All I am saying is that if we don’t all act together, we may end up in a real mess.

Obama stepped into a leadership void. Same one McCain would have stepped into. Now he’s there, and it’s up to him to lead. And it’s up to us to work together to make it work.
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Overwhelming response to ARRA Stimulus Plan spawns Skycasters’ Blog

1 Comment

Posted in Where we stand by Mike Kister on March 17th, 2009

After we posted my open letter regarding the role Skycasters can play in the rebuilding of our nation, the response was quite overwhelming.  Many people who responded asked me to continue to build upon that momentum with a President’s Blog.