Think of goodwill as something you put in a piggy bank.
Every new business contact is made with an empty piggy bank. The new contact knows nothing about you. You have no goodwill, no account to draw upon.
So you walk in the door. You’re groomed and dressed impeccably. You have all the credentials. You have a product offering that matches the customer’s needs.
Goodwill in the bank.
And ain’t that the truth!
No matter your industry, no matter your plans, sometimes that Murphy guy gets the best of you. We’ve all been there. It’s just a matter of how you respond.
Goodwill gets a good workout when problems occur – it’s true in any business. (more…)
I saw a Nationwide Insurance commercial recently in which the visually impaired employee named Michael Piccerello expressed in 30 seconds a concept covered in one of my favorite B books: Janelle Barlow’s “A Complaint is a Gift.”
When a customer takes the time to complain, they are really giving you a gift – a gift of their time. Customers are not required to give you this gift. In fact it is a major imposition on them. Most people avoid uncomfortable situations when they can – it’s just human nature – and complaining is often very uncomfortable. That’s why so few customers take the time to complain. (more…)
In order to provide quality broadband via satellite, you need a few things. First, you need a superior Teleport facility, complete with earth stations and satellite hubs, a state of the art data center and network operations center, as well as the professional engineers and operators that make it all work.
Next, you need to deploy high-end equipment to the end user – professionally installed. Finally, you need a satellite in space to relay messages between the two.
