Wow.  I just saw the new AT&T commercial (Investing in America) for the first time last night.  If you haven’t seen it, you can watch it here:

This is a truly great commercial. They did a wonderful job.   I’m jealous at how well they capture my philosophy of rebuilding this Nation.  In practice, Skycasters is actually doing many of these same things that AT&T professes, just on a smaller scale.

I wish I could have said it so eloquently. My blog from March 17^th starts down this path, but I must tip my marketing hat to them.  I am truly impressed. If every business adopted and embraced the attitude portrayed in this commercial, America would be well on the way back already.

A little more digging, and I find there was a speech given by Randall Stephenson, President & CEO of AT&T that explores this concept in more detail.  You can read it here:

http://www.att.com/Common/about_us/files/rls_speech_3102009.pdf

Wow.

Of course, the fact remains, I don’t know if AT&T is actually doing all of these things or not.  I do not know if they have truly adopted this philosophy from top to bottom within the organization, and if everyone there is committed to walking the walk.  I sincerely hope they are.  I know we are at Skycasters.

If anyone reading this knows Randall, please ask him for me and let me know.

-Mike

This entry was posted on Tuesday, April 21st, 2009 at 4:51 pm and is filed under Where we stand. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.